Growing a Spark Into a Fiery Flame
“Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.” ~ Howard H. Aiken
A Spark (The Idea)
- Keep it simple, Create something that solves a problem, Create something that doesn’t suck, Ditch your fear.
“Everyone should carefully observe which way his heart draws him, and then choose that way with all his strength.” ~ Hasidic Saying (
Taken from Guy Kawasaki’s “The Art of the Start”)
Spark Ignites
Check out the competition but avoid the comparison trap. Put less focus on the initial aesthetics or on ‘design drama.’ Use the speed of implementation to be first to market – always.
“A Spark, neglected, makes a mighty fire.” ~ Robert Herrick
Adding Fuel to the Fire
Soft launch to your trusted audience – tell your stories, Take in initial feedback and tweak your idea – be transparent, Verify that what you’re creating is needed, wanted and viable.
Discovering How to Make Fire
Idea -> Action
Web Presence
Story Telling
Transparency
Involving Tribe
Launch and Edit
Business & Ideas Are Evolutionary
- The process will be continuous – worry not about perfection.
- Really, really listen to your audience and customer base – they know what they want.
- Launch and edit, launch and edit…
- Leverage the speed of implementation.
What are you waiting for? Be Brave & DO IT! These people have!
We All Have to Start Somewhere